Why Hey
Made because we lived it. Built to stay honest.
The founder story, how pricing works, and where Hey is going next.
The founder
Youth MTB coach. Parent to kids in multiple activities. That's why Hey.
I've coached youth mountain biking and help administer teams and activities for years. I've seen the the same thing across seasons: the important message never landing, the roster in one place, the RSVPs in another, the volunteer signup on a Google Doc a parent set up in 2019.
On the parent side I saw it multiplied. My kids are in different activities. Every one had its own platform, its own group chat, its own calendar to sync. Nobody was solving that on purpose.
So I built the thing I wanted. Coach's tools that make the coach's day easier. A family view that shows all your kids, all their activities, in one place. And a business model that means the app never turns on the families that never chose it.
The principle
The teams pay. Parent's dont.
A parent didn't pick the app their kid's coach uses. They were told to install it. That means the app has a duty to them — not the other way around. So Hey is free for families, and it always will be. No ads. No upsells. No "premium family" tier.
Programs that run many teams do pay — for the admin tools, the season rollover, the shared infrastructure. That's the choosers choosing. It's the only side of the app that ever gets a bill.
Where it's going
One place for every activity a kid does — through their whole childhood.
The multi-child calendar is the wedge. But the real thing being built is a family identity graph — the record of the coaches, teams, clubs, troops, and groups your kid has been part of, in one place, that moves with them.
Youth sports first. Then dance studios, performing arts boosters, church groups, camps — anywhere adults are responsible for a group of kids on a schedule. One app, different faces for different worlds.
Believe in this?
Get on the waitlist. We'll tell you when Hey opens up.