Why Hey
Built by a coach ... for families.
The founder story, how pricing works, and where Hey is going next.
The founder
Youth MTB coach. Parent to kids in multiple activities. That's why Hey.
I coach youth mountain biking and have helped administer other teams. I've seen the same thing across seasons: the important message never landing, the event attendance in one place, the volunteers in another, the signup in a Google Doc a parent set up in 2019.
On the parent side I saw it multiplied. My kids are in different activities. Every one has its own platform, its own group chat, its own calendar to sync.
So I built the thing I wanted. Coach's tools that make the coach's day easier. A family view that shows all your kids and all their activities, in one place. And a business model that means the app doesn't charge families for something they have to use.
The principle
The teams pay. Parents don't.
A parent didn't pick the app their kid's coach uses. They were told to install it. That means the app has a duty to them, not the other way around. So Hey is free for families, and has no ads. Just an app parents will actually use.
Programs that run multiple teams pay for the admin tools, the season rollover, and the shared infrastructure. Non-essential tools also help fund Hey.
Where it's going
One place for every activity.
The multi-child calendar is the wedge. But the real thing being built is a single account for all the teams, clubs, troops, and groups your kid (and you) are a part of, in one place.
Youth sports and groups first: dance studios, performing arts boosters, church groups, and camps. Anywhere there is a group that needs scheduling, attendance, volunteering, and more. After that, multi-team programs, entire orgs and leagues, and the tools needed to run them.
Believe in this?
Get on the waitlist. We'll tell you when Hey opens up.