The honest answers.

Yes, for families. Every athlete, member, kid, and guardian on a team uses Hey for free, with no ads. Programs that run many teams pay for the shared infrastructure and external tools.

Most tools don't focus on the basics of running a group. They focus on streaming, stats, payments, chat, or investments instead. Hey is deliberately smaller. It does announcements, RSVPs, volunteer slots, and a real multi-child calendar, and it does them well. If you need a media platform, use one of those. If you need the message to actually land, use Hey.

Carefully. Kids' data is minimized, family accounts are the unit of access, and we don't sell or share data with third parties. A full privacy policy will be published before launch, reviewed by counsel for the parts that touch children's data.

Age matters here too. Kids under 13 don't get their own login; a parent or guardian acts on their behalf. At 13, a kid can claim their own account to RSVP, comment, and manage their own participation. At 18, that account becomes a full adult account, no longer tied to a family guardian. Coach, admin, and owner roles require an adult account (18+), so no minor is ever responsible for another kid's data.

Hey is designed with safety and transparency in mind. There is no way to communicate 1:1, whether between adults or kids. We keep a record of everything, and coaches can monitor or hide comments.

Hey is built for more than sports. If it's a group on a schedule with attendance, coordinating, volunteering needs, and more (theater rehearsals, dance studios, band, church groups, camps ...), Hey works. Coaches and organizers post, families see everything in one place.

We're still working on the program features and pricing model, but will release details before it launches.